Concrete · Kansas City
DM Concrete KC
A family-owned Kansas City concrete company (Katherine & Dalton Major) whose reputation was built entirely on word of mouth.
163
total leads
$23.44
cost per lead
97.8K
impressions
163 leads, paid and organic working together
The lead mix behind 163 total leads at just $2,765 in ad spend.
The results
What the work delivered.
- 1118 paid plus 45 organic = 163 total leads
- 2$23.44 per lead across 97,862 impressions
- 3Word-of-mouth success became a data-driven machine
The challenge
Where they started.
DM Concrete's craftsmanship spoke for itself, but the pipeline was unpredictable, relying almost entirely on referrals with no marketing system to fall back on.
What we did
The game plan.
1
Multi-channel social
Local awareness campaigns that put their work in front of nearby homeowners.
2
Targeted paid ads
Reaching homeowners actively planning concrete projects right now.
3
Paid plus organic balance
A mix that kept leads coming without overspending.
4
Cost-per-lead tracking
Clear measurement so the budget went to what actually worked.
On the ground
The work.
“We turned word-of-mouth success into a predictable, data-driven lead machine.”DM Concrete KC
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