CP Excavating
A large-scale excavating operation with job sites spread across multiple counties - held back by one thing: finding and keeping skilled crews in a small rural labor market.
42 qualified applicants in just 21 days
One focused 21-day campaign filled every open position on the crew.
What the work delivered.
- 142 qualified applicants generated in 21 days
- 27 new hires, every open position filled
- 342% increase in employee & client satisfaction once fully staffed
Where they started.
CP runs complex job sites across multiple counties, but the rural population near their headquarters made attracting and retaining quality talent a constant struggle - and short-staffed crews slowed everything down.
The game plan.
Social brand campaign
Built awareness for the CP name across the region so the right people knew who they were.
Put faces to the name
Real crew and leadership content that made CP a place skilled workers wanted to join.
Detailed hiring ads
Targeted recruitment ads built to attract qualified applicants, not just clicks.
Reach new audiences
Extended the talent pool well beyond the small pool near their HQ.
The work.
“Seven new hires in three weeks filled every open seat - and fully staffed, the whole operation runs better.”CP Excavating
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