Home Improvement · Riverside, MO
Complete Home Concepts
A Riverside home-improvement company specializing in stone veneer and fireplaces, with a 50-year legacy but inconsistent lead flow.
31.8%
conversion rate
$4.09
cost per conversion
1,195
conversions
Efficiency that matches a 50-year legacy
31.8%
Google Ads conversion rate
Nearly a third of every click became a conversion.
The results
What the work delivered.
- 11,195 conversions from Google Ads
- 2Just $4.09 per conversion, vs $60.30 on Meta
- 3A steady, predictable lead flow at last
The challenge
Where they started.
Complete Home Concepts had been a Kansas City name since 1974, but their lead flow didn't match their legacy. They needed a modern, secure, automated system to turn their reputation into steady demand.
What we did
The game plan.
1
Multi-channel campaigns
Google and Meta built around their highest-value services.
2
Spam-proof forms
Hardened so the team only ever saw real inquiries.
3
Automated follow-up
Every lead nurtured instantly so none slipped through the cracks.
4
Cost-per-conversion tracking
Constant measurement to keep efficiency high.
On the ground
The work.
“A steady, predictable lead flow that finally matches their 50-year legacy.”Complete Home Concepts
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